Open Source Take-up Booming in APAC

  • on Friday, 04 January 2008
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Open source accounts for between 25 and 70 percent of all software in Australian, Chinese, Indian and Korean companies, according to a recent IDC survey.

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How Can We Provide Evidence of a Marketing Departments Competence and Contribution to the Firm?

  • on Friday, 04 January 2008
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Recently, I responded to a question on David Maister’s website (I would recommend that you read the post here.)

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Getting to the Inbox, How to Achieve Better E-newsletter Deliverability

  • on Friday, 04 January 2008
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You've worked hard to build a permission-based email list. You've made sure people agreed to join before adding them. But still, from time to time, a few of your subscribers hit that dreaded "This is spam" button.

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Survey Says Telemarketing Is Best At BTB Lead Generation

  • on Friday, 22 June 2007
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Telemarketing is the most important direct marketing activity for business-to-business sales lead generation, according to the results of a new survey released today by Mac McIntosh.

The survey was sent to almost 900 subscribers of Sales Lead Report, which is published by North Kingstown, RI-based Mac McIntosh.

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Search Engine Marketing Explained

  • on Friday, 22 June 2007
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Almost 9 out of 10 people who use the Internet are going to search engines looking for information about products, services, events and issues. So, if your company or organisation isn't highly visible to those searchers, you've lost multiple opportunities to sell or persuade!

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