Copy has the power to either destroy or distil the key messages that you need your readers to quickly understand and remember. Poorly constructed copy is long winded, unclear and easy to ignore. With the sheer volume of information available these days, prospects simply have too many options available to bother with wading through poor copy. In contrast, constructing well defined, concise and practical information is an excellent way to get attention and build loyalty.

Performance Marketers focus on generating authentic interest from your readers.  If first impressions last, then getting your copy right is key to starting good business relationships. Performance Marketers™ lead you through a simple, step-by-step, proprietary inquiry process that answers the four most important questions in high performance copy generation.

Our process

Do you need a corporate brochure, sales letter, e-newsletter, event invitation, or something similar? We help you get to the point, fast. First, we learn how your sales representatives close a sale. Then we work backwards to the initial contact or event that generates the sales lead. We then write your copy piece in such a way as to sell the next step such as obtaining a sales lead. By collaborating with you and your marketing team, Performance Marketers™ create copy that is right for your situation, your goals, your target audience, right now.

Performance Marketers copy can be written for any of the following purposes:

• Corporate brochures
• Web site copy
• Fax, mail out, e-newsletter and SMS media.
• PR releases
• Tender documents
• Recruitment advertisements

• De-clutter and realign your key messages underneath your business objectives.
• Strengthen relationships with your existing customers
• Secure sales appointments with qualified prospects
• Nurture relationships with long-term prospects
• Introduce new products and services to your customers
• Invite clients to your event
• Survey your clients
• Announce a sale or special offer
• Win back inactive customers