Your network is your best source of new business. Performance Marketers can never replace or match this. However your network, as a sales tool also has some shortcomings:

• Unpredictable - you never know when a hot prospect will call you so you cant plan your resources or time around that. This also means your income stream is likely to be sporadic and ‘feast or famine’ by nature.
• Limited in scope - referrals are limited to the people you know and the people they know. For example if there are 1000 defined prospects for your business in Australia, and 200 of them are in your network, you are only exposed to 20% of the possible opportunities in the prospect pool.  In this example by relying on your network you are effectively shutting off 80% of available industry profits (assumes an even distribution of opportunities across the prospect pool).
• Untargeted - referrals can come from any kind of business, including the ones you don’t want to work with – the ones that will end up actually costing you time and money. An appointment setting agreement is designed to target ‘low hanging fruit’ first – the people who are aligned to receive the maximum benefit from your value proposition. These people also tend to pay on time, and also refer you to more people.

 
Performance Marketers is a small, focused team. Our appointment setters do not sound like appointment setters. Our appointment setters:

• Are mature and professional so that your brand is protected and correctly voiced to market.
• Are able to present themselves seamlessly as one of your own senior staff.
• Have excellent negotiating and listening skills.
• Have an independent and unbiased evaluation of your prospect pool.
• Are typically over 30 years old. 
• Are capable of understanding a value proposition and delivering it persuasively to C-level business managers.

What we are not:

• A large call centre which consistently hires (and frequently turns over) students and 'back packers'. 
• A company that outsources work to low cost international call centres such as the Philippines and India. All our work is done from Australia.
• A company that uses VOIP technology. All our calls are made with standard Australia land lines so there is no speech delay or sound quality issues.
• A multi focused company. We provide professional services firms with custom made sales and marketing solutions. This is evident throughout our website and our service descriptions. We may sometimes attract companies outside of the professional services arena.

Appointment setting – why outsource it.

• You may not have an organised system of lead generation we believe necessary for consistent sales growth. Appointment setting proactively finds opportunities in specified target areas, ‘Word of Mouth’ waits for opportunities to arise from untargeted areas.
• The cost of your time. It is presumably not cost effective for you to be engaged in lower level sales duties (pre first meeting sales activity).
• You are likely to not have the same level of experience and skill in qualifying opportunities and negotiating meetings on the phone.
• You are positioned more professionally when you do not set your own sales appointments.  

This overall program is already showing excellent results and delivering significant sales opportunities for our sales staff. Nick has been able to quickly understand the complex nature of our core services and then deliver winning marketing strategy’s which are having a very promising impact on our bottom line. We are now working with Nick on and ongoing basis and would strongly recommend Performance Marketers to any business.

- Colin Murray, CEO, Resource Management International.


The appointments that Performance Marketers have delivered are generally of a high quality and we have already seen a return on investment which we are confident will increase significantly with time given the long sales cycle of our product. We are now in discussion with Nick regarding the setting up of a more comprehensive prospect management system which will assist us to manage the entire sales and marketing process in an optimal and thorough way.

- Rob Garland, Sales Director, Command Integration.
 

Viridor Pty Ltd has have been working with Performance Marketers since April 2008. In this time they have completed 3 large telemarketing campaigns, a new website and a Google Adwords campaign to drive traffic to our new website. The three marketing activities mentioned above worked very well in unison to ensure we had a fairly constant stream of new business opportunities being delivered to us. These opportunities have been responsible for most of our new client acquisitions which is an outstanding result. 

- John Lloyd, Managing Director, Viridor Pty Ltd. 



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To contact Performance Marketers please call 02 8021 7305.