Lead Generation and Appointment setting
  • on Friday, 22 June 2007
    •  • 
  • Direct Marketing
Every Professional Services company with a sales operation will have a team of specialised professional sales personnel. Their skill is in establishing relationships with customers and ensuring that when a sale is to be made, the customer will shoose them and not one of their competitors. In doing so however it is important that every sales person is maximising their time in what they do best - selling.


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This is where we help. At Performance Marketers™ we create more time for your sales personnel to sell by pre doing the groundwork by making the all-important initial contact. A clear ROI model with every Performance Marketers appointment setting program means the benefits are easily recognised and agreed on.

If done effectively, telephone appointment setting can be one of the most powerful business development activities for professional services firms, to learn more click here.


 At Performance Marketers™ we focus on the following measurable outcomes:

  1. More sales volume. A typical scenario: If we contact 100 of your prospects, 8 will agree to a meeting, of which 4 will agree to a second meeting, of which 2 will be converted into a paying customer as a result of the initial meeting.

  2. Provision of an updated and enlarged prospect database, including permission based email addresses.

  3. Further intelligence about your prospects behaviour and preferences. The more intelligence you have regarding your prospect database, the more effective future marketing campaigns can be.

  4. Reduced cost of sales. A decreased number of sales calls, or sales conversations required by your high value sales staff before closing a sale. In addition, reduced future customer contact costs through attainment of more accurate, up to date customer data.

  5. Raised awareness of your brand within this target market so if they do consider utilising your services they will have a reference in the Australian market.

Performance Marketers™ advanced appointment setting staff are trained to overcome the usual challenges associated with the profession such as objection handling and recipient call screening. Our staff are trained to understand how to reach a productive outcome from every single call. We believe we have some of the most proficient and output orientated appointment setting staff available for the Professional Services industry.

Performance Marketers advanced appointment setting staff create clear ROI and make your marketing investment perform.
 

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