Do you need to demonstrate a business model quickly and effectively, or just want to deliver a knock out presentation to take your message to the next level? The Performance Marketers multimedia offerings include multimedia marketing and programming, cd and dvd production, interactive cd brochures, online email marketing, advergaming, and print media design services.

Advergaming and Serious Games

Advergaming

Advergaming refers to advertisements which double as games which prospects can actually interact with in real time. This concept uses games to deliver advertising messages, drive traffic to web sites, auto-build prospect databases and also build brand awareness.

Advergaming has exploded in popularity as it uniquely engages your prospects in a way not possible through more traditional mediums such as brochures or e-newsletters. Performance Marketers™ builds branded interactive and entertaining experiences that generate genuine prospect excitement and results. Our games can be strategically built with a target audience in mind in order to keep the end user connected for long periods of time.

Because of Advergaming's fully interactive nature, advertisers can be confident that consumers are fully engaged during the entire time the game is being played and not quickly turning the page, or ignoring or closing a pop up banner ad.

Performance Marketers™ provides a number of interactive marketing services to supplement Advergaming, ranging from campaign development, measurement, online promotions, online media, microsites, and consulting. Depending on the campaign, Performance Marketers's applications can track the results and ROI of those campaigns and/or promotions.


Serious Games

If you think we are joking when we suggest games for Professional Services organisation’s learning program, think again. Fortune 500 companies are now using Serious Games to enhance their training programs. Serious Games blend gaming and education to create training that engages an audience. These games align training with the way “Digital Natives” learn. People who have grown up with video games and the Internet speak a digital language. What’s more, they’ve developed a different learning style – a style that prefers learning by doing.

Unlike Advergaming, where games are primarily built around an entertaining game and a marketing message, Serious Games are intended to train and educate within a game or simulation.

Serious Games are increasingly being used in business as an educational tool, because employees learn faster and remember more of the training. Because games are regarded as fun, employees are more accepting and engaged, thereby reduce training costs. In addition, Serious Games help employees develop the analytic and strategic thinking skills necessary in today’s business environments.