Market Research
  • on Friday, 22 June 2007
    •  • 
  • Strategic Marketing
Successful marketing is largely  fuelled by the quality and quantity of practical and relevant information about your complete market environment. This may include for example competitors, brand perceptions and market trends. We all know Information is knowledge, and knowledge is power. The problem is, business leaders don’t always have the tools, expertise or time to do this. As a result, they can slowly build a biased, bent and inaccurate view of themselves as players in their market.
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Business leaders lose focus of what Performance Marketers refer to as a critical ‘outside in’ view of their organisation. An ‘outside in’ view is an evaluation of your business from an external stakeholders perspective. It independently considers the values, attitudes and beliefs of the outside world, looking in at your business - including the view of your paying customers and prospects.

The good news is at Performance Marketers we believe that in the market research world, you are lucky. Players in the Australian Professional Services market often have a relatively specific and measurable target market. This allows them to gather accurate information more quickly and easily than organisations in other industries. The benefits of acquiring this knowledge are obvious, the main hurdle is finding the time and expertise to design and execute it.

At Performance Marketers we put emphasis on the term ‘perception is reality’. Performance Marketers market research programs provide the know how, tools and experience that allow you to find the right information, and then actually use it to steer future marketing efforts in the right direction. In doing this, we remove guesswork, and install marketing efforts based on real and accurate information.


Market research programs are often used to help with:
  • Positioning strategy and mapping.
  • Competitor analysis
  • Branding perceptions and perception management
  • Pricing strategy, service levels.


We deliver 3 kinds of market research programs:

  1. Telephone and Mail Surveys
    Telephone surveys are often the most logical starting point for many Performance Marketers clients. The phone allows us to quickly gather market intelligence and prepare metrics regarding prospect and customer attitudes and beliefs. Performance Marketers™ can develop and execute telephone or mail surveys to reach your targeted audience and deliver insightful results which can help in a number of ways including to shape you’re positioning and branding strategy.

  2. Focus Group Sessions
    We'll recruit and facilitate focus groups and mini focus groups for branding, web site usability positioning strategy or competitive intelligence.

  3. Online Intercept Surveys
    For Performance Marketers clients with a strong web presence, online intercept surveys are a relatively inexpensive tool that can yield you outstanding value in a short period of time. Surveys, which normally consist of up to 20 questions, are hosted online by a third party site, and can be completed by your Web visitors or prospects, sent to your e-mail lists, and delivered to a targeted, online audience.

 

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